Meat Your Veggies was founded in 1955 with one mission: to develop vegetables with the hearty flavor of meat. Founder Dr. Walter Fennel’s visionary movement has converted over 3,000,000 vegetable haters to vegetable fans.
Our first success was infusing fennel, onions, tomatoes, and cucumber with the flavor of sausage. Our original logo is shown to the right.
The benefits of Meat Your Veggies can’t be measured through scientific means. It’s about the way you feel once you’ve taken a bite of bacon-flavored asparagus. You will never go back to regular veggies ever again. Why would you even want to?
About Dr. Fennel
For as long as he could remember, Dr. Walter Fennel hated vegetables. He theorizes his surname may have been the cause: "I was constantly correcting people when they said my name wrong. 'It's Fe-NNEL, not FENN-el!'" But they kept getting it wrong. I began to really hate fennel. What a horrid vegetable. It tastes like licorice. Who likes licorice anyway?"
Dr. Fennel recognized the complementary relationship between fennel and sausage, which he used to develop the first fennel bulb that tasted like sausage. By improving fennel for everyone, he finally came to terms with his surname. It was this proof of concept that led to the creation of Meat Your Veggies.